Case study · Cleaning
This cleaning company works through local teams that each cover their own area. Its locations were hard to find in Google, and one page tried to serve every town at once. We gave each area its own page, completed the Google Business Profile for every location and asked every happy customer for a review. Calls from local searches rose by 148%.
The results
148%
more calls from local searches
Calls from Google search and Maps, against the same months a year before.
1 page
for every area covered
Each town got a page of its own instead of a line on a long list.
100%
of locations with a complete Google profile
Categories, services, photos and hours filled in and kept current.
Calls are counted in each location's Google Business Profile insights and call tracking, and compared with the same months a year earlier.
The starting point
People looking for a cleaner search for their own town, often from their phone. The company's site answered every town with the same page, so Google had no page to show for any one of them.
Some locations had Google profiles that were half finished, and reviews arrived only when a customer thought to leave one. Smaller local firms with complete profiles were winning the calls.
What we did
One area at a time, so every town had something Google could show.
Every town and district covered got its own page, written about the services and the place, never the same text with a name swapped.
Each location's profile got precise categories, its services, real photos and correct hours, kept current through holidays.
A short request went to every customer after a clean, and every review got a reply.
We made each location's name, address and phone number agree across the directories Google checks.
In the work
Local SEO for a business with many areas, kept simple for each one.
The outcome
Calls from local searches rose by 148% against the same months a year before. Each area now has a page and a profile that Google can show to people searching nearby, and the reviews keep arriving because asking is part of every job.
For Guildford businesses
Trades, cleaners and other businesses that travel to customers around Guildford can use the same plan.
Write about the place and the work you do there. A page per town only helps if each one says something true about it.
A half-finished profile loses calls to a smaller firm with a full one. Categories, services, photos and hours all count.
Ask after every visit, not only the good ones, and reply to each review. Reviews keep coming when asking is routine.
A call tracking number on each area page shows which places bring in work, so the effort goes where it pays.
Questions
Only the areas you really serve. Each page needs something useful to say about that place, or Google will treat the pages as copies.
Only for real locations with staff, or a real service area. Google removes profiles that do not follow its rules, so we check each one first.
From each location's Google Business Profile insights and call tracking numbers on the website, compared with the same months a year before.
Yes. Cleaners, trades and other businesses that travel to customers across Guildford and Surrey use the same approach.
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Tell us which areas you cover. We will check how each one appears on Google today and suggest the first three changes we would make.