Case study · Opticians
This independent opticians lives on local bookings. People searching for an eye test nearby saw other practices first, and several directories still listed an old phone number. We put its details right everywhere, completed its Google Business Profile, asked every patient for a review and wrote a page for each area it serves. Calls from Google Maps rose by 163%.
The results
163%
more calls from Google Maps
Calls placed from the Google Business Profile, against the same months a year before.
8 months
from first check to result
The listing was fixed in the second week; reviews and pages built the rest.
1
phone number on every directory
Old and wrong details were corrected so Google could trust the listing.
Calls are counted in the practice's own Google Business Profile insights and compared with the same months a year earlier, so the season is the same.
The starting point
Patients who found the practice stayed for years. New ones struggled to find it. Its Google Business Profile had barely been touched, its categories were vague, and directories disagreed about its phone number and opening hours.
When details disagree, Google is less sure a business is where it says it is, and it shows a rival instead. Searches like "eye test near me" went to practices with fuller profiles and more recent reviews.
What we did
Local SEO in the order Google rewards it: trust first, then detail, then proof.
We found the practice on every directory that mattered and corrected the name, address, phone number and hours until they matched exactly.
We chose precise categories, listed every service, added real photos of the practice and kept opening hours current, holidays included.
A simple routine after each appointment asked for a review, and the practice replied to each one, good or bad.
Each town and village the practice serves got its own page, so searches from those places had a page that matched.
In the work
Everything below was in the written plan before the work started.
The outcome
Eight months after the work started, calls from Google Maps were up 163% on the same months a year before. The practice now appears in the map results for eye test searches across the areas it serves, with a steady flow of fresh reviews behind it.
For Guildford businesses
The same steps work for any local business in Guildford that depends on nearby customers.
If Google finds two phone numbers for you, it trusts neither. Check every directory before you spend money on anything new.
Most local customers see your profile before your website. Precise categories, real photos and current hours win the click.
A steady routine beats a burst of requests. Recent reviews tell Google, and the next customer, that you are open and trusted.
Customers search with their own town's name. A page for each area you really serve gives Google a match for those searches.
Questions
Fixing a Google profile and wrong directory details often shows within a few weeks. Reviews and area pages build over months, which is why you can follow them on a live dashboard.
Google compares your details across the web. When your name, address or phone number disagree, it trusts your listing less and may show a competitor instead.
Yes. We ask every customer, not only the happy ones, and never offer anything in return. Google does not allow reviews that are paid for or rewarded.
Yes. The steps are the same for any local business that depends on nearby customers, in Guildford or anywhere in Surrey.
More case studies
148% more calls from local searches
We gave each area it covers its own page, completed the Google Business Profile for every location and asked every happy customer for a review.
96% more showroom visits booked from Google
We made the showroom pages fast on mobile, put opening times, parking and a booking button at the top, and kept its details matching on every directory.
Tell us what you do and where your customers are. We will check how you appear on Google today and suggest the first three changes we would make.