Case study · Furniture showrooms
This furniture brand sells design furniture through showrooms where people come to see, sit and choose. Its showroom pages were slow on phones and hid the details visitors needed. We made the pages fast on mobile, put opening times, parking and a booking button at the top, and kept the showroom's details matching on every directory. Showroom visits booked from Google rose by 96%.
The results
96%
more showroom visits booked from Google
Appointments booked by visitors who arrived from Google, against the same months a year before.
1 tap
from Google to a booking
The booking button sits at the top of every showroom page.
7 months
from first check to result
Speed came first; the page and listing changes followed.
Bookings are counted in the showroom's own booking system and analytics, and compared with the same months a year earlier.
The starting point
People choosing a sofa or a dining table want to see it before they buy. They search for a showroom nearby, usually on a phone, and look for three things: when it is open, where to park and how to book.
The showroom pages loaded slowly on phones and put those details far down the page. Some directories listed old opening hours, so a visitor could arrive to a closed door.
What we did
Every change aimed at one moment: a shopper on a phone deciding to visit.
We compressed the large product photos, sized them for the screen and removed scripts the first view did not need.
Opening times, parking and a booking button now sit at the top of each showroom page, before the product pictures.
The Google Business Profile got precise categories, current hours, photos of the showroom and a link straight to booking.
We corrected the address, phone number and opening hours on every directory that mattered.
In the work
Local SEO for a business where the sale happens in person.
The outcome
Showroom visits booked from Google rose by 96% against the same months a year before. Shoppers find the showroom, see when it is open and book in a single tap, and the details they see on Google match the showroom itself.
For Guildford businesses
Any shop, showroom or studio in Guildford that sells in person can borrow these four ideas.
When are you open, where do I park, how do I book? Put those answers at the top of the page, before anything else.
Most people looking for a shop nearby search on a phone. A slow page loses them before they see your opening times.
Wrong hours on one directory can send a customer to a closed door. Check them every time your hours change.
A booking link on the profile takes a shopper from search to appointment without hunting for a button.
Questions
Yes. Google measures how quickly pages load for real visitors, and a slow page loses shoppers before they see your opening times or booking button.
When you are open, where to park and how to book. Those are the questions a shopper ready to visit is asking.
From the showroom's own booking system and analytics, counting only bookings from visitors who arrived from Google.
Yes. Any business that sells in person, in Guildford or across Surrey, can use the same approach.
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Tell us about your shop or showroom. We will check how you appear on Google today and suggest the first three changes we would make.